GENESIS

Formwerk is currently preparing the expansion of its Experience Centers in the European market for the Korean luxury vehicle brand GENESIS MOTOR EUROPE and, together with the EU headquarters, is developing the principles and processes for the upcoming roll-out.

Based on the design concept developed in Korea, materials, structural and decorative elements and lighting for Europe are selected and the architectural requirements are implemented. From cost estimates to feasibility studies, Formwerk is creating the basis for implementing locations across Europe for GENESIS MOTORS from summer 2023.