Company Profile

Founded in 1949 by Max Herz, Tchibo has been standing for freshness and quality on the coffee market for more than 60 years. The original coffee shipping firm has developed into an internationally operating company. Over the years Tchibo has been consequently extending its range of products and distribution channels and with strong brands is now providing for diversity and quality all over the world. In Germany, Austria, Poland, and the Czech Republic, the company is market leader in the roasted coffee branch today and has about 1,200 international stores as well as 45,000 depots in the specialized and food trade.

Tasks

• Optimization of communicative and operative processes of store construction in Germany
• Consulting and support in the expansion process on the British and French market

Results

Our competence in existing process structures and our European partners’ know-how enabled us to support Tchibo in realizing its ambitious expansion plans in Europe. We developed a modular contract for the placing of construction works, this contract being adaptable to different markets.

From 2001 to 2004 formwerk helped optimizing the company’s internal processes aimed at the realization of refit programs. Together we worked out the content and form of tender documents. In summer 2002 all the company’s store construction works in Germany were newly put out to tender.

For the documentation of company standards, e.g. Corporate Architecture, we developed extensive standard manuals.