Company Profile

Fossil is an American company specialized on design, production, marketing, and distribution of high-quality fashion products. Founded in 1984, Fossil has advanced to be one of the most innovative companies of the branch with more than 8.000 employees worldwide. Among its own brands and various licence brands, as adidas, BURBERRY, DIESEL, DKNY, or EMPORIO ARMANI, it offers an extensive assortment of fashion watches as well as a number of complementary products (e.g. small leather goods, belts, handbags, jewellery, glasses, shoes and clothing).

Tasks

• Design transfer from USA to Europe
• Planning and realization of all Fossil stores during the company’s European expansion in the UK, Germany, Austria, Switzerland, the Netherlands, Denmark, France and Italy
• Transformation and integration of the re-design and clothing conception in existing stores
• Development of standard processes and constant optimizing of costs

Results

• Planning and realization of all 86 Fossil stores in Europe including 78 accessory stores, 6 outlet and 2 clothing stores
• Creation of multilingual standard contract specifications
• Development of time schedules and construction budgets
• Optimization in 2009: Reduction of construction and process costs by 15 %
• Provision of a 24 hours immediate technical supply for all European stores